The Experts:
Fred Woodward a desktop publisher, design director, photographer illustrator and typographer was born in the USA, Mississippi and became the art director for rolling stone magazine in 1987. He changed and reintroduced the magazines layouts, experimented with font layout in articles and added a new fresh look to the magazine, however made the pages in the magazine balance and work together.
My favourite piece of work by him is the GQ (USA) spread “violence of the lambs” the piece absolutely incredible and inspiring and really stands out to so many different magazine layouts that are out there the spread is more like a piece of art work than a magazine spread. The photograph is so simple yet so effectively shocking and beautiful, the naïve look on the lambs face works so well with the bright red blood around the mouth in stark contrast to the sheep’s bright white fleece. The composition of the photographer then works so well with the text on the opposite page of the spread, again the ideas of the text would seem simple but the layout itself is where the spread really comes alive. The layout suggests a lot to the readers about the article and what it is about, using a range of different font sizes and different type face show the readers the depth of the interview and all the different layers to the article. The layout of the text again is important as the line “lambs” is line with the lamb’s ears almost like he wanted the audience to listen to what the article is about and to really absorb the information.
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