The Work of Director Chris Cunningham
Portishead video – Only You
Bjork – All is full of love
Questions:
1. How did Bjork and Chris collaborate on the All is full of love video? They had mutual friends and knew of each other’s work, and people in their circle of friends had seen a video of the Aphex twins by Cunningham and suggested that the two should would together.
2. What techniques were used on the Portishead video to create the unusual slow motion effects? The video was filmed partially underwater to create the distorted look in the people's faces and then was edited to put the video in a realistic urban scene.
3. What other music video directors have gone on to direct feature films? Name two and the feature films they have made.
-Richard Ayoade has directed music videos for bands such as Artic monkeys, Vampire Weekend and The Last Shadow Puppets he then has gone onto directing the hit cult comedy film Submarine.
-Marc Webb directed music videos for bands such as Yellowcard, Incubus and Good Charlotte and now has directed the indie romance film "500 days of summer"
4. Which famous sci - fi film did Chris Cunningham’s work on before he became a director? Chris Cunningham worked on two Sci-Fi films; A.I and Alien as a member of the special effects team and character designer.
5. What makes his work different or original compared to other similar directors? He is very different to directors by the way he visualises his work and the process he takes towards producing his work, it has a dark, ghostly and surreal feel to it. Working in the film industry behind the scenes has also worked to his favour as he has the experience and the skills that some directors may not.
Saturday, 24 March 2012
Friday, 23 March 2012
Moving Image 2: CINEMATOGRAPHY
CINEMATOGRAPHY
1 What is the role of the cinematographer in film making?
They are responsible for the artistic direction of photography in the shots being filmed; they oversee the lighting and camera crews.
2 Why did director Roman Polanski insist on using hand held camera in the film Chinatown?
He was able to get a very intimate and spontaneous feel to the scene as he able to get up in close to the actors.
3 Name two films which use colour in a very symbolic way, and describe what they suggest.
Wizard of Oz: When Dorothy is at home in "boring" Kansas the film is shot in sepia tone reflecting on the dark feeling of the Tornado coming and how she feels at the time in the film. When she then is transported to Oz, the use of bright and garish colours fit with the atmosphere of Oz and reflects her feelings of her meeting her new friends and how happy people are in Oz as she has killed the wicked witch.
Suckerpunch: This film uses very dark, earthy/neutral and muted colours to fit with the comic book influence and dark themes of the film. This symbolises what the girls are going through and again the influence of the comic book style of direction.
4 In the film Raging Bull why was the fight scene filmed at different speeds? It was filmed at different speeds for two reasons, the first is that the current audience were used to seeing fights photographed in very big set ups, with bright lighting a flash so they would expect a big show from a fight. The second is to show the fight in real time and also in how the boxers are feeling and their reactions.
5 Who is the cinematographer for the film Apocalypse Now, and what is his philosophy?
Vittorio Storaro, his philosophy is that film is another art form just like a photograph or a painting.
1 What is the role of the cinematographer in film making?
They are responsible for the artistic direction of photography in the shots being filmed; they oversee the lighting and camera crews.
2 Why did director Roman Polanski insist on using hand held camera in the film Chinatown?
He was able to get a very intimate and spontaneous feel to the scene as he able to get up in close to the actors.
3 Name two films which use colour in a very symbolic way, and describe what they suggest.
Wizard of Oz: When Dorothy is at home in "boring" Kansas the film is shot in sepia tone reflecting on the dark feeling of the Tornado coming and how she feels at the time in the film. When she then is transported to Oz, the use of bright and garish colours fit with the atmosphere of Oz and reflects her feelings of her meeting her new friends and how happy people are in Oz as she has killed the wicked witch.
Suckerpunch: This film uses very dark, earthy/neutral and muted colours to fit with the comic book influence and dark themes of the film. This symbolises what the girls are going through and again the influence of the comic book style of direction.
4 In the film Raging Bull why was the fight scene filmed at different speeds? It was filmed at different speeds for two reasons, the first is that the current audience were used to seeing fights photographed in very big set ups, with bright lighting a flash so they would expect a big show from a fight. The second is to show the fight in real time and also in how the boxers are feeling and their reactions.
5 Who is the cinematographer for the film Apocalypse Now, and what is his philosophy?
Vittorio Storaro, his philosophy is that film is another art form just like a photograph or a painting.
Wednesday, 21 March 2012
Moving Image 1 : Sam Taylor Wood
List two specific key relationships between Sam Taylor Wood's photography and film work?
Her work is very personal, emotional and quite shocking in the way it is produced in such a raw way.
How does the use of multi-screen installation in her work reflect narrative?
It shows the different layers to the narrative and reflects the feelings (perhaps confusion) of the people in the story. Using the multi-screen may also give the audience a chance to make their own story instead of being fed a story through one screen.
What other photographers use film as an integral part of their work. List two with examples?
Larry Clarke - Kids and music photographer Roger Sarget who recently released a documentary following the band The Libertines.
Research three other Video artists and explain their working philosophy?
Shane Medows- Known for making very gritty and at times slightly uncomfortable to watch films, about British life. He likes to show Britain completely stripped back and focusing on current issues such as racism such as his This is England series which was became into a TV series on Channel 4.
Nick Knight- A very original and cutting edge fashion photographer directed music videos for the music artists Bjork and Lady GaGa, putting his own style in both music videos. His work tends to be quite controversial and is reflected in the two artists he choose to work with, his work is very eye catching and dramatic, the work wants to grab the attention of the audiences.
Tim Burton- An American Film director, writer and producer is known for making very dark, quirky and fantasy like films, he likes to keep his audience guessing and not to expect "the norm", it has been said the Tim Burton also has an "imaginary friend" that helps him out with is bizarre ideas. I feel that he wants his audience to forget about any worries they have in reality and he wants them to be absorbed by his magical and dream like creations.
Show an example of a specific gallery space or a site specific location where a video artist or film maker has created work specifically for that space and been influenced by it.
Baz Lurhmann was so inspired by the history and style of the Moulin Rouge in Paris that he decided to make a film based around the glamorous illusion, mixing sex and glamour to make this film very aesthetically captivating.
Her work is very personal, emotional and quite shocking in the way it is produced in such a raw way.
How does the use of multi-screen installation in her work reflect narrative?
It shows the different layers to the narrative and reflects the feelings (perhaps confusion) of the people in the story. Using the multi-screen may also give the audience a chance to make their own story instead of being fed a story through one screen.
What other photographers use film as an integral part of their work. List two with examples?
Larry Clarke - Kids and music photographer Roger Sarget who recently released a documentary following the band The Libertines.
Research three other Video artists and explain their working philosophy?
Shane Medows- Known for making very gritty and at times slightly uncomfortable to watch films, about British life. He likes to show Britain completely stripped back and focusing on current issues such as racism such as his This is England series which was became into a TV series on Channel 4.
Nick Knight- A very original and cutting edge fashion photographer directed music videos for the music artists Bjork and Lady GaGa, putting his own style in both music videos. His work tends to be quite controversial and is reflected in the two artists he choose to work with, his work is very eye catching and dramatic, the work wants to grab the attention of the audiences.
Tim Burton- An American Film director, writer and producer is known for making very dark, quirky and fantasy like films, he likes to keep his audience guessing and not to expect "the norm", it has been said the Tim Burton also has an "imaginary friend" that helps him out with is bizarre ideas. I feel that he wants his audience to forget about any worries they have in reality and he wants them to be absorbed by his magical and dream like creations.
Show an example of a specific gallery space or a site specific location where a video artist or film maker has created work specifically for that space and been influenced by it.
Baz Lurhmann was so inspired by the history and style of the Moulin Rouge in Paris that he decided to make a film based around the glamorous illusion, mixing sex and glamour to make this film very aesthetically captivating.
Sunday, 18 March 2012
Genius 6
1. How many photographs are taken in a year? 80 billion photographs were expected to be taken in the year the documentary was filmed.
2. What is Gregory Crewdsons modus operandi? He sets up his photographs by using a big production team almost as if he is on a film set.
3. Which prints command the highest price & what are they called? Prints made by the photographer themselves & nearest to the time the image was taken.
4. What is a Fake photograph? Give an example and explain how & why it is fake.
A Fake photograph is when a negative has been printed and copied over and over again, or could be an image that claims to be an original but has in fact been printed by someone else such as assistant.
5. Who is Li Zhensheng and what is he famous for? He is a Chinese photojournalist who took some of the most well-known photographs of the Chinese culture revolution.
6. What is the photographers “holy of holies”? Magnum
7. How does Ben Lewis see Jeff Walls photography? He took photography back to another art form of painting, and documenting modern life in such a way that depicts current issues such as race, stereotype and gender.
8. Which famous photograph was taken by “Frank Mustard”? The river scene, France supposedly created by Camille Silvy but was in fact taken by Frank Mustard.
2. What is Gregory Crewdsons modus operandi? He sets up his photographs by using a big production team almost as if he is on a film set.
3. Which prints command the highest price & what are they called? Prints made by the photographer themselves & nearest to the time the image was taken.
4. What is a Fake photograph? Give an example and explain how & why it is fake.
A Fake photograph is when a negative has been printed and copied over and over again, or could be an image that claims to be an original but has in fact been printed by someone else such as assistant.
5. Who is Li Zhensheng and what is he famous for? He is a Chinese photojournalist who took some of the most well-known photographs of the Chinese culture revolution.
6. What is the photographers “holy of holies”? Magnum
7. How does Ben Lewis see Jeff Walls photography? He took photography back to another art form of painting, and documenting modern life in such a way that depicts current issues such as race, stereotype and gender.
8. Which famous photograph was taken by “Frank Mustard”? The river scene, France supposedly created by Camille Silvy but was in fact taken by Frank Mustard.
Saturday, 17 March 2012
Genius 5
Genius 5 – Questions
1.Who said “ The camera gave me the license to strip away what you want people to know about you, to reveal what you can’t help people knowing about you”, and when was it said?
This quotation was said by Diane Arbus whilst in New York in the 1960's
2. Do photographers tend to prey on vulnerable people?
3. Who is Colin Wood?
He is the child in the famous Diane Abrus image "Child with Toy Hand Grenade" he was just simply playing in central park, New York one afternoon in 1962 and caught the attention of Arbus who took many photographs but decided to use this one.
4. Why do you think Diane Arbus committed suicide?
Arbus had lived a very different life to the "norm" and was perhaps not used to being out of this almost fantasy world were people were different and everything was extreme, so when she finally did step out of this world, it became too much for her and she was not used to it.
5. Why and how did Larry Clark shoot “Tulsa”?
He took the photographs for the book as if he was in the book himself he lived the same lives as his subjects, he took drugs with them and also slept with them as if he were part of this extreme and dangerous collection of people making his work greatly realistic.
6. Try to explain the concept of “confessional photography”, and what is the “impolite genre”?
Confessional photography: A link could be made here between this genre and religion as the photographs taken in this way show the truth within a photograph. Often the photos are quite intimate and bare all to the audience.
Impolite Genre: This is photographs that are taken with a quite a brutal subject matter and quite often be disturbing, making them hard for the viewer to look at.
7. What will Araki not photograph, and why?
He documents his life constantly but will choose what he wants to photograph and will only photograph things he would like to remember.
8. What is the premise of Postmodernism?
We are now living in a society where we are so easily influenced by the media that we no longer have much control over our actions and choices, we are fed other people's narratives and ideas.
1.Who said “ The camera gave me the license to strip away what you want people to know about you, to reveal what you can’t help people knowing about you”, and when was it said?
This quotation was said by Diane Arbus whilst in New York in the 1960's
2. Do photographers tend to prey on vulnerable people?
3. Who is Colin Wood?
He is the child in the famous Diane Abrus image "Child with Toy Hand Grenade" he was just simply playing in central park, New York one afternoon in 1962 and caught the attention of Arbus who took many photographs but decided to use this one.
4. Why do you think Diane Arbus committed suicide?
Arbus had lived a very different life to the "norm" and was perhaps not used to being out of this almost fantasy world were people were different and everything was extreme, so when she finally did step out of this world, it became too much for her and she was not used to it.
5. Why and how did Larry Clark shoot “Tulsa”?
He took the photographs for the book as if he was in the book himself he lived the same lives as his subjects, he took drugs with them and also slept with them as if he were part of this extreme and dangerous collection of people making his work greatly realistic.
6. Try to explain the concept of “confessional photography”, and what is the “impolite genre”?
Confessional photography: A link could be made here between this genre and religion as the photographs taken in this way show the truth within a photograph. Often the photos are quite intimate and bare all to the audience.
Impolite Genre: This is photographs that are taken with a quite a brutal subject matter and quite often be disturbing, making them hard for the viewer to look at.
7. What will Araki not photograph, and why?
He documents his life constantly but will choose what he wants to photograph and will only photograph things he would like to remember.
8. What is the premise of Postmodernism?
We are now living in a society where we are so easily influenced by the media that we no longer have much control over our actions and choices, we are fed other people's narratives and ideas.
Friday, 16 March 2012
Genius 4
1. Why did Garry Winogrand take photographs?
He wanted to see what the world looked like photographed instead of through his own eyes, taking another perceptive.
2. Why did “citizens evolve from blurs to solid flesh”?
This quote tells about how technology and photography has advanced, the blur is referring to the longer exposure times we were used to due to the lack of technology. The solid flesh is when cameras started to become more advanced would be able to capture a moving object in a completely still frame.
3. What was/is the “much misunderstood theory”? This is the decisive moment of when the photographer needs to take that shot and what makes him want to do it, the theory was created by Henry-Carter Bresson.
4. Who was the godfather of street photography in the USA? Gary Winogrand.
5. Who was Paul Martin and what did he do?
He was a British photographer who captured a British seaside with a camera hidden in a bag, as people didn't know their photograph was being taken it allowed him to capture these people in a natural documentary style way.
6. Who said “When I was growing up photographers were either nerds or pornographers?
The artist Edward Ruscha
7. Why does William Eggleston photograph in colour?
He photographs in colour because it pulls the photograph together and allows the audience to see the picture as a whole instead of black & white, which is essentially just two colours and brings it to life.
8. What is William Eggleston about?
Eggleston's photographs are about photographing life as it is in colour, which shows the truths and vibrancy of life.
He wanted to see what the world looked like photographed instead of through his own eyes, taking another perceptive.
2. Why did “citizens evolve from blurs to solid flesh”?
This quote tells about how technology and photography has advanced, the blur is referring to the longer exposure times we were used to due to the lack of technology. The solid flesh is when cameras started to become more advanced would be able to capture a moving object in a completely still frame.
3. What was/is the “much misunderstood theory”? This is the decisive moment of when the photographer needs to take that shot and what makes him want to do it, the theory was created by Henry-Carter Bresson.
4. Who was the godfather of street photography in the USA? Gary Winogrand.
5. Who was Paul Martin and what did he do?
He was a British photographer who captured a British seaside with a camera hidden in a bag, as people didn't know their photograph was being taken it allowed him to capture these people in a natural documentary style way.
6. Who said “When I was growing up photographers were either nerds or pornographers?
The artist Edward Ruscha
7. Why does William Eggleston photograph in colour?
He photographs in colour because it pulls the photograph together and allows the audience to see the picture as a whole instead of black & white, which is essentially just two colours and brings it to life.
8. What is William Eggleston about?
Eggleston's photographs are about photographing life as it is in colour, which shows the truths and vibrancy of life.
Thursday, 15 March 2012
Genius 3
1. What is described as “One of the most familiar concepts in photography”?
The decisive moment, an example of this is Henri-Carter Bresson's image Behind Saint-Lazare station.
2. Should you trust a photograph?
We shouldn't trust a photograph as they can be so easily manipulated in the darkroom and the photo itself could have been set up too, as we were not there to see what could have really happened.
3. What was revolutionary about the Leica in 1925?
It was a smaller, compact and portable camera that made it easier to take images quicker without much fuss.
4. What did George Bernard Shaw say about all the paintings of Christ? He said that he would swap every single paintings of Christ just for one snapshot.
5. Why were Tony Vaccaros’ negatives destroyed by the army censors? They were destroyed as they were images of the army's GI's and the army censors thought that the world was not ready to see these images yet.
6. Who was Henryk Ross and what was his job? Ross worked for the Propaganda as a photographer for the Nazi’s and also worked in the "ghetto" as a photographer to document the life of the polish Jews.
7. Which show was a “sticking plaster for the wounds of the war”, how many people saw it and what “cliché” did it end on?
The family of man and was seen by 9 million people, the show ends on a clichéd image of two children walking into bright light.
8. Why did Joel Meyerowitz photograph ground zero in colour? He decided to photograph it in colour as keeping it in black and white would still keep it as a tragedy.
The decisive moment, an example of this is Henri-Carter Bresson's image Behind Saint-Lazare station.
2. Should you trust a photograph?
We shouldn't trust a photograph as they can be so easily manipulated in the darkroom and the photo itself could have been set up too, as we were not there to see what could have really happened.
3. What was revolutionary about the Leica in 1925?
It was a smaller, compact and portable camera that made it easier to take images quicker without much fuss.
4. What did George Bernard Shaw say about all the paintings of Christ? He said that he would swap every single paintings of Christ just for one snapshot.
5. Why were Tony Vaccaros’ negatives destroyed by the army censors? They were destroyed as they were images of the army's GI's and the army censors thought that the world was not ready to see these images yet.
6. Who was Henryk Ross and what was his job? Ross worked for the Propaganda as a photographer for the Nazi’s and also worked in the "ghetto" as a photographer to document the life of the polish Jews.
7. Which show was a “sticking plaster for the wounds of the war”, how many people saw it and what “cliché” did it end on?
The family of man and was seen by 9 million people, the show ends on a clichéd image of two children walking into bright light.
8. Why did Joel Meyerowitz photograph ground zero in colour? He decided to photograph it in colour as keeping it in black and white would still keep it as a tragedy.
Friday, 24 February 2012
Genius 2
What are Typologies? It is a study or a piece of work that focuses on one particular type of subject often leading the piece into a series of shots of this subject
What was “The Face of the Times”? This was a collection of portraits taken by August Sander that focused particularly on the typology of humans in the late 1920's.
Which magazine did Rodchenko design? URSS en Construction
What is photo-montage? A collection of layered & arranged images not necessarily just photographs that form a new one, almost like a collage.
Why did Eugene Atget use albumen prints in the 1920’s? He used them as that was all he knew how to use and was used to it.
What is solarisation and how was it discovered? a darkroom technique where light becomes exposed to a part of the image that is usually left to create the image intended, however with solarisation the whole images is completely exposed leaving the image with parts that have grey tones, it almost looks metallic.
What was the relationship between Bernice Abbott and Eugene Atget? Abbot was Man Ray's assistant photographed Atget for a set of portraits.
Why was Walker Evans fired from the FSA? He couldn't make his own visual ideas fit with the ideals of the fsa, as they felt it wasn't appropriate for what they were trying to achieve so he was sacked.
What was “The Face of the Times”? This was a collection of portraits taken by August Sander that focused particularly on the typology of humans in the late 1920's.
Which magazine did Rodchenko design? URSS en Construction
What is photo-montage? A collection of layered & arranged images not necessarily just photographs that form a new one, almost like a collage.
Why did Eugene Atget use albumen prints in the 1920’s? He used them as that was all he knew how to use and was used to it.
What is solarisation and how was it discovered? a darkroom technique where light becomes exposed to a part of the image that is usually left to create the image intended, however with solarisation the whole images is completely exposed leaving the image with parts that have grey tones, it almost looks metallic.
What was the relationship between Bernice Abbott and Eugene Atget? Abbot was Man Ray's assistant photographed Atget for a set of portraits.
Why was Walker Evans fired from the FSA? He couldn't make his own visual ideas fit with the ideals of the fsa, as they felt it wasn't appropriate for what they were trying to achieve so he was sacked.
Thursday, 23 February 2012
Genius 1
-What is photography’s “true genius”?
It is the way a photograph can make us react towards a particular image and how it can intrigue us, one image can create a range of emotions, which is incredible considering a photograph is a reflection of life.
-Name a proto-photographer : Henry Fox Talbot
-In the 19th century, what term was associated with the daguerreotype? "Mirror with a memory"
-What is the vernacular? It is similar in a way to amateur photography as it's photography in its everyday form, art and professional photography would not fall into this genre.
-How do you “Fix the Shadows”? It was about fixing the image on the surface you had just printed enabling you from allowing the image to develop any further or losing the image because of this.
-What is the “carte de visite”?
A carte de viste is a small photograph of a person that has been taken almost like a formal portrait and are very posed, these photographs are often swapped between friends & family. The process itself would usually allow the photographer to take eight portraits taken at a time and then allowing the customer to have eight photographs.
-Who was Nadar and why was he so successful?
Nadar was a french artist, he was one of the first photographers to give his work a signiture style, his work was also inspired by other types of art such a painting, as at the time photography wasn't necssiarely considered an art form.
-What is pictorialism?
A style of photography that was popular in the 19th and 20th centuary, it became a popular movement due to the rise of the kodak brand, it made photography available to everybody, and focused more on the moment/the aesthetics rather than the art form and process of photography.
It is the way a photograph can make us react towards a particular image and how it can intrigue us, one image can create a range of emotions, which is incredible considering a photograph is a reflection of life.
-Name a proto-photographer : Henry Fox Talbot
-In the 19th century, what term was associated with the daguerreotype? "Mirror with a memory"
-What is the vernacular? It is similar in a way to amateur photography as it's photography in its everyday form, art and professional photography would not fall into this genre.
-How do you “Fix the Shadows”? It was about fixing the image on the surface you had just printed enabling you from allowing the image to develop any further or losing the image because of this.
-What is the “carte de visite”?
A carte de viste is a small photograph of a person that has been taken almost like a formal portrait and are very posed, these photographs are often swapped between friends & family. The process itself would usually allow the photographer to take eight portraits taken at a time and then allowing the customer to have eight photographs.
-Who was Nadar and why was he so successful?
Nadar was a french artist, he was one of the first photographers to give his work a signiture style, his work was also inspired by other types of art such a painting, as at the time photography wasn't necssiarely considered an art form.
-What is pictorialism?
A style of photography that was popular in the 19th and 20th centuary, it became a popular movement due to the rise of the kodak brand, it made photography available to everybody, and focused more on the moment/the aesthetics rather than the art form and process of photography.
Tuesday, 10 January 2012
Lecture 9 - Image & Text
When working image and text it is very important to think about how they are going to work with each other, as the wrong placing of the text or image could ruin a piece. It is also important to think about what you are trying to convey with your text and whether the image also suits the text. Use of image and text can be used in many forms such as a spread in a magazine such as GQ (USA) which is known for its use of incorporating or blending the image and text together to make it seem like one piece, it can be used to be describing the image, be part of an image such as a sign or be part of a collage.
(Kanye West - GQ USA, Fred Woodward)
One artist that works and challenges ideas with image and text is Barbara Kruger; her work is famous for her use of collage and her signature text of a red background and white bold text. She uses text in her work to share a strong message that she feels the need to portray; usually the text feels quite aggressive and hits hard issues. This goes well with the strong and contrasting colours she uses in her work for example red, grey, white and black.
Much of her text questions the viewer about feminism, classicism, consumerism, and individual autonomy and desire, although her black-and-white images are culled from the mainstream magazines that sell the very ideas she is disputing This statement is interesting as in some ways she is promoting the magazine and their ideas but she then inverts everything that they are doing as a publication and making it very much about herself and her views. Her work tries to engage the audience to show her struggle to fight for the freedom of speech and for people to voice their true opinions.
This perhaps is her most famous piece; the quote used shows her fight for woman's right and her believes and views on feminism. The image used is taken from a magazine and shows and obviously attractive woman, but then one side of her face has been transformed in a negative image. The use of turning the image into a negative shows an obvious two sides to the industry of fashion magazines and Barbara Kruger's own views on the industry and again her background interest of feminism.
Despite their only being five words on the piece as audience we clearly understand what message she is trying to put across, the layout of this piece is also important as we read the text at the same time as we view the image. The text has been placed in a line formation so we read the text; your body, see the models eyes, text: is a, mouth and then the last line of text, battleground. This layout is effective as we take in the piece as a whole and do not see the image and text as two separate images, or in fact as what it is, a collage.
One artist that works and challenges ideas with image and text is Barbara Kruger; her work is famous for her use of collage and her signature text of a red background and white bold text. She uses text in her work to share a strong message that she feels the need to portray; usually the text feels quite aggressive and hits hard issues. This goes well with the strong and contrasting colours she uses in her work for example red, grey, white and black.
Much of her text questions the viewer about feminism, classicism, consumerism, and individual autonomy and desire, although her black-and-white images are culled from the mainstream magazines that sell the very ideas she is disputing This statement is interesting as in some ways she is promoting the magazine and their ideas but she then inverts everything that they are doing as a publication and making it very much about herself and her views. Her work tries to engage the audience to show her struggle to fight for the freedom of speech and for people to voice their true opinions.
This perhaps is her most famous piece; the quote used shows her fight for woman's right and her believes and views on feminism. The image used is taken from a magazine and shows and obviously attractive woman, but then one side of her face has been transformed in a negative image. The use of turning the image into a negative shows an obvious two sides to the industry of fashion magazines and Barbara Kruger's own views on the industry and again her background interest of feminism.
Despite their only being five words on the piece as audience we clearly understand what message she is trying to put across, the layout of this piece is also important as we read the text at the same time as we view the image. The text has been placed in a line formation so we read the text; your body, see the models eyes, text: is a, mouth and then the last line of text, battleground. This layout is effective as we take in the piece as a whole and do not see the image and text as two separate images, or in fact as what it is, a collage.
Saturday, 7 January 2012
Lecture 8 - Production for Visual Communicators
3 - Design workflow
The Experts:
Fred Woodward a desktop publisher, design director, photographer illustrator and typographer was born in the USA, Mississippi and became the art director for rolling stone magazine in 1987. He changed and reintroduced the magazines layouts, experimented with font layout in articles and added a new fresh look to the magazine, however made the pages in the magazine balance and work together.
My favourite piece of work by him is the GQ (USA) spread “violence of the lambs” the piece absolutely incredible and inspiring and really stands out to so many different magazine layouts that are out there the spread is more like a piece of art work than a magazine spread. The photograph is so simple yet so effectively shocking and beautiful, the naïve look on the lambs face works so well with the bright red blood around the mouth in stark contrast to the sheep’s bright white fleece. The composition of the photographer then works so well with the text on the opposite page of the spread, again the ideas of the text would seem simple but the layout itself is where the spread really comes alive. The layout suggests a lot to the readers about the article and what it is about, using a range of different font sizes and different type face show the readers the depth of the interview and all the different layers to the article. The layout of the text again is important as the line “lambs” is line with the lamb’s ears almost like he wanted the audience to listen to what the article is about and to really absorb the information.
The Experts:
Fred Woodward a desktop publisher, design director, photographer illustrator and typographer was born in the USA, Mississippi and became the art director for rolling stone magazine in 1987. He changed and reintroduced the magazines layouts, experimented with font layout in articles and added a new fresh look to the magazine, however made the pages in the magazine balance and work together.
My favourite piece of work by him is the GQ (USA) spread “violence of the lambs” the piece absolutely incredible and inspiring and really stands out to so many different magazine layouts that are out there the spread is more like a piece of art work than a magazine spread. The photograph is so simple yet so effectively shocking and beautiful, the naïve look on the lambs face works so well with the bright red blood around the mouth in stark contrast to the sheep’s bright white fleece. The composition of the photographer then works so well with the text on the opposite page of the spread, again the ideas of the text would seem simple but the layout itself is where the spread really comes alive. The layout suggests a lot to the readers about the article and what it is about, using a range of different font sizes and different type face show the readers the depth of the interview and all the different layers to the article. The layout of the text again is important as the line “lambs” is line with the lamb’s ears almost like he wanted the audience to listen to what the article is about and to really absorb the information.
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