An example of a film that uses the typical film structure of a beginning, middle and an end and also fits to Joseph Campell’s theory of the hero with a thousand faces (1949) is 500 days of summer. The story follows the protagonist Tom played by Joseph Gordon-Levitt in his pursuit to get the girl of his dreams, summer. The film uses a fragmented storyline and shows the “love story” on different stages of the relationship over the time of 500 days. Although we are told that “this is a story of boy meets girl but this is not a love story”. The story cleverly let3s the audience know which stage of the relationship they are at by showing them the amount of days into the 500. We also know the mood and how the relationship is going by the use of colour and the weather in the illustration showing the amount of days.
The hero in the story is Tom as we are lead to feel sorry for him as he falls knowingly and hopelessly in love with the "evil" Summer who he believes leads him on. As the story has a fragmented story line we know during the film that there are going to be ups and downs in the relationship at that Summer still has not really done anything wrong. Yet as an audience we still cannot help being on Tom's side as we feel just like he does, that Summer has led him on. As he then tries to forget about her he meets her on a train to a wedding and as he spends time together with her again he remembers the times he shared with her before. As the story progresses we find out that summer is engaged to be married despite not wanting to form a relationship with summer, the two meet again and talk but there is a mellow tone to their discussion despite the two characters being friendly towards each other. The story ends and the two separate despite the two remaining civil we still cannot help taking toms side as he is the one who fell in love with her and is left alone.
As an audience we find Tom’s character more relatable as we see him in emotional states we have all been through ourselves and we really want him to form the relationship with Summer. We want to see him happy, despite us as audience knowing what may happen before he does. We also can perhaps relate his character as he lets us more into his life than summer does as we see his home, his friends, his workplace which is where he meets Summer and his family.
Wednesday, 30 November 2011
Friday, 25 November 2011
Lecture 5 - Graphics communication
Legibility
When making my test/mini magazine I wanted to make sure that I was connecting to my audience in the right way. Questions I had to ask myself were; had I laid out the cover & pages in the correct way? Was the colour & background of any text suitable & can be read easily? & most importantly is the font at a good size for everyone to read? Legibility is about finding the right information not about the text so this can be applied to an image, which is what I wanted to portray in the practice for my front cover. The theme of the magazine has to be based around Birmingham so I wanted to make sure that the cover was not obviously an image of Birmingham as it wouldn't suit my magazine or my target audience. However I still wanted there to be something recognisable on the front cover as the magazine cover is also not going to have a lot of text on the cover. So I choose to use an image I had taken of the Selfridges in the bullring's texture/pattern.
Researching contact
For our final magazine we’re a planning to make the magazine along the theme of it being a one of magazine for each city and this month it is based around Birmingham. When researching this subject we were very lucky as we both live in the city and was therefore very easy to look around for inspiration, I work in the main shopping centre so it was very helpful to gain an idea of the fashion sense and type of people in Birmingham. Other ways of researching in to this subject was to go to the local museum of art and see what people locally are producing creatively. The lost in lace exhibition was extremely helpful to us as it helped us produce and come up with an idea for a make-up shoot based around lace.
Making sure the content was also appropriate for our audience meant that we could base it around our lives and what we already knew. Just like how a women’s fashion magazine’s such as Glamour or Elle can use their own knowledge when planning ideas for the content of the magazine. Other primary sources can be used when planning your magazine such as going to fashion weeks, galleries, exhibitions, and trade shows.
In regards to my own work I find legibility and researching you content properly incredibly important as it is the information that guides the audience to what they need to know. Legibility again does not need to be referred just as font it can be anything you use to display your meaning to your audience. It’s about addressing your Target audience in the right way making sure that it is saying the tight thing to the audience and you are conveying your work in the correct with the right signs and making sure you are also connecting with your audience effectively.
When making my test/mini magazine I wanted to make sure that I was connecting to my audience in the right way. Questions I had to ask myself were; had I laid out the cover & pages in the correct way? Was the colour & background of any text suitable & can be read easily? & most importantly is the font at a good size for everyone to read? Legibility is about finding the right information not about the text so this can be applied to an image, which is what I wanted to portray in the practice for my front cover. The theme of the magazine has to be based around Birmingham so I wanted to make sure that the cover was not obviously an image of Birmingham as it wouldn't suit my magazine or my target audience. However I still wanted there to be something recognisable on the front cover as the magazine cover is also not going to have a lot of text on the cover. So I choose to use an image I had taken of the Selfridges in the bullring's texture/pattern.
Researching contact
For our final magazine we’re a planning to make the magazine along the theme of it being a one of magazine for each city and this month it is based around Birmingham. When researching this subject we were very lucky as we both live in the city and was therefore very easy to look around for inspiration, I work in the main shopping centre so it was very helpful to gain an idea of the fashion sense and type of people in Birmingham. Other ways of researching in to this subject was to go to the local museum of art and see what people locally are producing creatively. The lost in lace exhibition was extremely helpful to us as it helped us produce and come up with an idea for a make-up shoot based around lace.
Making sure the content was also appropriate for our audience meant that we could base it around our lives and what we already knew. Just like how a women’s fashion magazine’s such as Glamour or Elle can use their own knowledge when planning ideas for the content of the magazine. Other primary sources can be used when planning your magazine such as going to fashion weeks, galleries, exhibitions, and trade shows.
In regards to my own work I find legibility and researching you content properly incredibly important as it is the information that guides the audience to what they need to know. Legibility again does not need to be referred just as font it can be anything you use to display your meaning to your audience. It’s about addressing your Target audience in the right way making sure that it is saying the tight thing to the audience and you are conveying your work in the correct with the right signs and making sure you are also connecting with your audience effectively.
Sunday, 20 November 2011
Lecture 6 - Production & Outcomes
Q: What is the importance of understanding ones design process?
Activity - In words and pictures demonstrate your own, individual design process from brief to conclusion
When I am given a brief I find it very important to come up with a lot of ideas so the first thing I’ll do to get my mind into the state of working is to plan out my ideas using a spider gram or a list of everything possible that comes into my head. Then I like to define my ideas or develop some further, and look at what I actually have to produce and see a range of them and annotate the piece in detail so I can try and understand every aspect of it.
This is an example of what I would do when I am set a project for the first time, I straight away make a spider diagram of any ideas I have at that current moment and as the project develops I go back to it and add more to show how certain ideas may have developed or not. This image is taken from my RVJ for this project.
I also find making a collage of images very helpful as they are an immediate reference point that I again can go back to refer at any time. I read magazines and newspapers all the time so this way of putting my ideas is very helpful to me as it is quick and all the things I have taken from a publication have now been put into one place for me to go back and look at. This will be something I do from right at the beginning right until the end of a project as I just find it so helpful and I also think the use of collage fits really well with what I have chosen to look at in this project. I also plan on using collages as a way of making a creative background for an article piece as you can easily show what the article or magazine is about from using a range of images in this way.
This page has been taken from my RVJ at a point where I have been looking at what is out there and how we could perhaps re-invent an idea and use it in my own work, and to give it an appropriate twist to my project. I find looking at what is out there and finding something you like a very helpful tool as you can find out what you love and what you do not like, and if you even find nothing you like at all, at least you know what you do not want your project to look like.
The booklet on the left is the mock up for the magazine for this project, I made the magazine in a week and learnt so much from it, I realised how I wanted the magazine to change and how even if you think all your ideas are really good they may not flow too well together. It is really important to make a few mock ups or tests before you start making the final product as you have not experienced what it is going to be like when making the actual final piece. Ideas may not flow as well together or may not be as good as a product as they seem as an idea, or the idea just might not be appropriate for that piece.
Activity - In words and pictures demonstrate your own, individual design process from brief to conclusion
When I am given a brief I find it very important to come up with a lot of ideas so the first thing I’ll do to get my mind into the state of working is to plan out my ideas using a spider gram or a list of everything possible that comes into my head. Then I like to define my ideas or develop some further, and look at what I actually have to produce and see a range of them and annotate the piece in detail so I can try and understand every aspect of it.
This is an example of what I would do when I am set a project for the first time, I straight away make a spider diagram of any ideas I have at that current moment and as the project develops I go back to it and add more to show how certain ideas may have developed or not. This image is taken from my RVJ for this project.
I also find making a collage of images very helpful as they are an immediate reference point that I again can go back to refer at any time. I read magazines and newspapers all the time so this way of putting my ideas is very helpful to me as it is quick and all the things I have taken from a publication have now been put into one place for me to go back and look at. This will be something I do from right at the beginning right until the end of a project as I just find it so helpful and I also think the use of collage fits really well with what I have chosen to look at in this project. I also plan on using collages as a way of making a creative background for an article piece as you can easily show what the article or magazine is about from using a range of images in this way.
This page has been taken from my RVJ at a point where I have been looking at what is out there and how we could perhaps re-invent an idea and use it in my own work, and to give it an appropriate twist to my project. I find looking at what is out there and finding something you like a very helpful tool as you can find out what you love and what you do not like, and if you even find nothing you like at all, at least you know what you do not want your project to look like.
The booklet on the left is the mock up for the magazine for this project, I made the magazine in a week and learnt so much from it, I realised how I wanted the magazine to change and how even if you think all your ideas are really good they may not flow too well together. It is really important to make a few mock ups or tests before you start making the final product as you have not experienced what it is going to be like when making the actual final piece. Ideas may not flow as well together or may not be as good as a product as they seem as an idea, or the idea just might not be appropriate for that piece.
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