Audience:
Understanding the audience is possibly the most important part of your work when working for a client, or if you want your work to be well received by your audience. Understanding the audience properly can let you understand your own work and aim it at your audience to each tiny detail. You can focus your work into one point of detail and branch out to your audience from there. To understand your audience properly lots of research needs to go into finding out what they want from a piece of art work and what their likes and dislikes are in general. Finding out about their lifestyle, cultural background and the area they currently live in can influence their lifestyle choices. For example as fashion changes a person’s style can develop and change frequently but it may however not be how they would dress, they dress to fit the current trend. Whereas other people may feel comfortable in a certain way and will always dress like that as it what they know and feel comfortable in. this can be applied to art also as people tend to practice in one area and have one career choice instead of practicing in different areas. So when trying to understand an audience for a client it is important to find out how open minded they may or may not be or to try and focus in one area to a niche market that you know will love the piece.
Visual vocabulary
When making this RVJ I struggled trying to document my work as photographers don’t have that instant freedom to draw or sketch out a possible idea or piece like an illustrator or a graphic design may do. I realised that I had to make my own way or documenting my progress so I went about this by collecting images or text that may inspire me or that I found interesting and kept my possible ideas in my head so when I was out or looking I was always thinking of what I could put into the sketchbook to help me generate good and exciting ideas. Other photographers keep written diaries or journals to keep dreams or ideas fresh in their heads or to come back to refer at a later date. Looking at other photographers as part of my research allowed me to reference their work and then use or interpret it in my own work my in my own way. having a sketchbook or a notepad is a great way to help yourself make the development in your own visual vocabulary and enables you to be more productive in your practice as it gives you some motivation to practice you area. By experimenting in your area, for example my area is photography and I like to experiment with my practice in the darkroom as it can have an unpredictable outcome whether it is good or bad. I then will document this in a sketchbook or scan them into the computer, sometimes experiment with it more on Photoshop and upload to a blog, where you are able to choose to share your work with everyone or just still keep it to yourself.
Monday, 31 October 2011
Thursday, 20 October 2011
Lecture week 3 - Connectivity
Artists are often inspired by each other’s work or historical events or movements that have already happened, but can lead them to imitating others work. History also plays a massive part in being the influence for their work as previous art works, events are often re-created in their work. In fashion looks and styles often come back time and time again and are still accepted in the industry and worn again.
This can also be applied in photography where the paintings of Adam and eve by Jan Gossaert Called Mabuse and Lucas Cranach are often re-created. The questions that are often asked in modern re-creations of art is who came up with the idea first? What is the story behind the piece? What is the link between the original and the new artist interpretation & how the piece has been re-worked or re-used? For example David LaChapelle's piece with Naomi Campbell called "the rape of Africa" imitates a pre-Raphaelite image by Botticelli Venus and Mars - 148 but the meaning behind the image tells a different story. The title of the image is what gives away what is really happening in the image as it is about the destruction, poverty and abuse of Africa.
Then there are obvious copies of artists using each other’s work, for example Rihanna’s video for her single S&M directed by Melina Matsouka is a direct copy of David LaChapelle’s Italian Vogue photographs and the "Striped Face” photo in particular. The use of lighting, colour scheme, the video’s theme and styling is at times almost identical to the photographers work; LaChapelle did sue Rihanna and claimed “"directly derived" from some of his magazine shots.” The video was also again attack for its unoriginal ideas as 19 year old photographer Phiipp Paulus claimed that his photograph “paper world” had been copied in the video as well. As at one point video is shows Rihanna trapped in a plastic sheet with duct tape crosses, the two images show an obvious comparison between the two pieces of work. Not only is the setting similar but both of the images show strong use of the colour red as Phiipp Paulaus’s image has the model wearing a bright red dress with a rounded/bubble shape and in Rihanna’s video her hair is also bright red and styled in exaggerated curly bob.
click here for guardian article
When re-working an image it is important to show your own work in the image, so the image can show the audience the foundations of the old image, but shows your interpretation of it and to also show the link between why you have perhaps intentionally shown why you have chosen to copy this piece.
This can also be applied in photography where the paintings of Adam and eve by Jan Gossaert Called Mabuse and Lucas Cranach are often re-created. The questions that are often asked in modern re-creations of art is who came up with the idea first? What is the story behind the piece? What is the link between the original and the new artist interpretation & how the piece has been re-worked or re-used? For example David LaChapelle's piece with Naomi Campbell called "the rape of Africa" imitates a pre-Raphaelite image by Botticelli Venus and Mars - 148 but the meaning behind the image tells a different story. The title of the image is what gives away what is really happening in the image as it is about the destruction, poverty and abuse of Africa.
Then there are obvious copies of artists using each other’s work, for example Rihanna’s video for her single S&M directed by Melina Matsouka is a direct copy of David LaChapelle’s Italian Vogue photographs and the "Striped Face” photo in particular. The use of lighting, colour scheme, the video’s theme and styling is at times almost identical to the photographers work; LaChapelle did sue Rihanna and claimed “"directly derived" from some of his magazine shots.” The video was also again attack for its unoriginal ideas as 19 year old photographer Phiipp Paulus claimed that his photograph “paper world” had been copied in the video as well. As at one point video is shows Rihanna trapped in a plastic sheet with duct tape crosses, the two images show an obvious comparison between the two pieces of work. Not only is the setting similar but both of the images show strong use of the colour red as Phiipp Paulaus’s image has the model wearing a bright red dress with a rounded/bubble shape and in Rihanna’s video her hair is also bright red and styled in exaggerated curly bob.
click here for guardian article
When re-working an image it is important to show your own work in the image, so the image can show the audience the foundations of the old image, but shows your interpretation of it and to also show the link between why you have perhaps intentionally shown why you have chosen to copy this piece.
Monday, 10 October 2011
Lecture week 2 - Graphic Arts
When working it is important to have an important workspace that is appropriate for you, and a place that you can realistically work in. It can assist you in how and what you produce, by having inspiring things such as books, collections of objects and photographs or objects that are familiar to you so you feel comfortable in the workspace. However it can also help you broaden your usual ideas and outcomes, when surrounded by inspiring workplace. For example in my work place I surround myself with things that I know will excite me and generate productive or new ideas. I’ve chosen to arrange and organise things in a way that reflect my interests, passions and personality, and that I know I like and will keep me positive during the creative process. I like my space to not be too cluttered so that it helps me not to feel cluttered or messy in my head when I am working, even though I might.
Artists are also known to usually collect things, which can generate the inspiration for their work and also can come a running theme in their work. An examples of an artist that use collecting as part of their work Is British pop art artist Peter Blake’s whose work is a collection of objects or a collage that has been put together at random, as he chooses his objects randomly for the piece. For example his album art work for Oasis – Stop the clocks (greatest hits) is a collection of items that as the viewer feel suit the band and their image, as it has a very ‘mod’ feel to it, which musically and in the bands clothing style they aspire to be. Another Pop Artist that uses collections in their work as a running theme is painter and printmaker Wayne Thiebaud who uses food and objects such as books and children’s toys as a collection in his work. In his work the use of a collection of one subject works well is because the exaggerated use of colour and subject fits well in the genre of art and aesthetically works well. It allows the audience to feel childlike, familiar and young, therefore captivating the audience with these ideas.
Artists are also known to usually collect things, which can generate the inspiration for their work and also can come a running theme in their work. An examples of an artist that use collecting as part of their work Is British pop art artist Peter Blake’s whose work is a collection of objects or a collage that has been put together at random, as he chooses his objects randomly for the piece. For example his album art work for Oasis – Stop the clocks (greatest hits) is a collection of items that as the viewer feel suit the band and their image, as it has a very ‘mod’ feel to it, which musically and in the bands clothing style they aspire to be. Another Pop Artist that uses collections in their work as a running theme is painter and printmaker Wayne Thiebaud who uses food and objects such as books and children’s toys as a collection in his work. In his work the use of a collection of one subject works well is because the exaggerated use of colour and subject fits well in the genre of art and aesthetically works well. It allows the audience to feel childlike, familiar and young, therefore captivating the audience with these ideas.
Sunday, 2 October 2011
Lecture 1 - RVJ
The principles I have chosen to look at are the skills of drawing by hand and practising the skills of each side of your brain. I feel that when using the learning journal it is important to practise drawing by hand as it gives a more physical and personal aspect to it. This principle again makes the physical connection between you and your work; therefore it uses your right side of your brain, which is your creative side. The use of physical of mark making shows an experimental side of working out a final piece instead of using generic idea making tools like a spider-diagram. Being more experimental with the way you think and putting those ideas into the learning journal will change and give you the confidence to quickly get those ideas out of the your head, and then allow you to experiment further than you initial thoughts. I find that I have this problem when I use my sketchbook as I worry about what the outcome will look like instead of being concerned about what the actual drawing is, its ideas and how to develop this further. Using this principle allows you to describe and show yours ideas whether you are a skilled drawer or not this process allows you to clearly and simply show your thoughts and design process. Leonardo DaVinci used this process to show the development of his subject matter and solve its problems. Keri Smith uses this idea of letting yourself go when developing your ideas in the early stages of your work. Keri Smith is an illustrator, whose book “How to be an Explorer of the World” shows her free and creative style, yet still remains to have a running theme of certain use of colour and collage. It is important to have a theme in the sketchbook to keep everything linked together, so it flows well, shows your creativity but is not just a bunch of messy or unorganised thoughts. In her journal she uses simple straightforward sentences, underlines the key words and then illustrates these ideas further using playful illustration and small diagrams showing her personality. Her book “wreck this journal” also explores the ideas of people allowing themselves to be messy and experimental whether they want to be or not by following the instructions left for the reader in the book, this again shows society’s way of trying to always aim for perfection and not letting themselves go. These characteristics are typical of the right side of the brain, which is creative, playful and experimental; everything a visual learning journal should be. Another artist that uses a learning journal/sketchbook to help process their ideas is Henry Moore who sketched out possible design ideas for the shape of his next sculpture, these ideas may not necessarily mean much to anyone else but him. From this he is able to physically feel what they could possibly look and feel like if they were to be made, by going through this process it is essential to feel what the ideas are going to be like to ensure that the right outcome is going to happen and solve any possible problems when it comes to making. However for process of making a learning journal both sides of the brain will be greatly needed as you will need the creative side to produce successful ideas for example to get successful ideas you need organisation to record them, and allow you choose which ones will be successful, this will be done by using the left side of your brain.
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